Vision 2009 - 2008 Marketing Review

Our 2008 marketing strategy could best be described as "aggressively visible and proactive”.

We advertised regularly in all forms of media and spent countless hours in the field meeting with members, listening to their concerns and ideas, and personally inviting them to attend specific functions.

The events we hosted were diverse and community related, and had a “must attend” feel for members. We dramatically increased the visibility and value of Chamber membership and our events by attracting VIP’s, adding a local fundraising component, and even opened and marketed the events to non-members as an introduction to the Chamber.

Our team spent time exhibiting at the Home Show in May, participated and won the “Team Spirit” award in the Big Bike ride for cancer, raised money for “Camp Goodtimes, the Hospital Foundation and the Food Bank, attended or spoke at numerous businesses and non-profits functions, and held Business AM roundtables on issues that were important to our members.

Thinking “Green”, we added an email component to our correspondence with members. With over 850 emails, our newsletters were well read and kept members abreast of all happenings in the community.